Today, in the SEO area, it’s more than important to analyse your log server, moreover when you have got an access. The problem is: you have to deal with heavy and complicated files. You have to download them, clean them, order them… After all this hard work, you can finally analyse them. Below, you’ll find an easy way to automatize this process, and to visualize them in Google Data Studio.
Only the main part of the algorithm is explained in this post. I can send you the full script for free. You only need to send me an MP on Twitter. And don’t forget: please share this post on the social networks. Thank you 🙂
Continue reading “Integrate your log server in Data Studio automatically”
It’s Christmas in October. Google’s just released a new native functionality in Google Tag Manager. Now you have the possibility to monitor scroll tracking. Meaning, if your pages have been scrolled 25%, 50% or even 100%, you can get this information, and put your web analytics solution. Let’s see how it works and how to set up it.
Continue reading “How to measure scroll tracking with Tag Manager ?”
In a previous post, I’ve worked on Search Console data regarding accuracy. However, this has been done on a brand new site – meaning with few traffic. This time, I’m going to do the same thing, but on a website with more traffic: 450 sessions/day. And it’s a not a brand new one as well.
Continue reading “Why you should never trust Search Console data (Part 2)”
Why it’s important to give the possibility to your visitors to share your content ? How and where can we mesure it ? Here is a quick and easy tutorial with Google Tag Manager. And where you can find results in Google Analytics. Always without coding.
Continue reading “How to monitor your social engagement ?”
Please, be careful with Search Console data. It’s more than important. Don’t trust them 100%. This tool proposed by Google is of course useful. Like give keywords where you’re visible, or the ones clicked by the visitors. It’s more than better to know your 404 pages. But again don’t trust them blindly. Morever, never trust Google 100%… Use them to give you trends, and nothing more.
Continue reading “Why you should never trust Search Console data (Part 1)”