It’s Christmas in October. Google’s just released a new native functionality in Google Tag Manager. Now you have the possibility to monitor scroll tracking. Meaning, if your pages have been scrolled 25%, 50% or even 100%, you can get this information, and put your web analytics solution. Let’s see how it works and how to set up it.
In a previous post, I’ve worked on Search Console data regarding accuracy. However, this has been done on a brand new site – meaning with few traffic. This time, I’m going to do the same thing, but on a website with more traffic: 450 sessions/day. And it’s a not a brand new one as well.
Why it’s important to give the possibility to your visitors to share your content ? How and where can we mesure it ? Here is a quick and easy tutorial with Google Tag Manager. And where you can find results in Google Analytics. Always without coding.
Please, be careful with Search Console data. It’s more than important. Don’t trust them 100%. This tool proposed by Google is of course useful. Like give keywords where you’re visible, or the ones clicked by the visitors. It’s more than better to know your 404 pages. But again don’t trust them blindly. Morever, never trust Google 100%… Use them to give you trends, and nothing more.
Continue reading “Why you should never trust Search Console data (Part 1)”
When you’ve got an ecommerce website, and if you’re targeting different countries, you might sell your products in different currencies: euro, dollar, pound… However, you can, by default, manage only one currency in Google Analytics. How to solve this issue in order to get relevant reports ?
Continue reading “Manage different currencies in Google Analytics”